With the economy and the environment in the sad states they're in, I'd say it's about time that we all started to reuse over recycling. As the world's population is only growing, we need to take precaution not to bury ourselves in our own stuff.
By reusing, we are helping to preserve and protect our planet's precious resources. This is a top priority for every one of us.
Just by the simple task of reusing, you're making positive change. In fact, it's even better than recycling, because it's offering the benefit of having materials be reused, without the energy expended to recycle them into new products.